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larlet-fr-david/david/2020/fragments/Mood.md

Mood.md 1.3KB
原始文件 Normal View 歷史記錄

Drafting GAFAM+
4 年之前
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Drafting GAFAM+
4 年之前
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  1. ## Mood

  2. 

  3. > But a more careful look into Spotify’s history shows that the decision to define audiences by their moods was part of a strategic push to grow Spotify’s advertising business in the years leading up to its IPO—and today, Spotify’s enormous access to mood-based data is a pillar of its value to brands and advertisers, allowing them to target ads on Spotify by moods and emotions. Further, since 2016, Spotify has shared this mood data directly with the world’s biggest marketing and advertising firms.

  4. > 

  5. > <cite>*[Big Mood Machine](https://thebaffler.com/downstream/big-mood-machine-pelly)* ([cache](/david/cache/2020/5ddeb776b27bade5f581d66e40de4c6c/))</cite>

  6. 

  7. Donne moi ton historique d’écoute et je te dirais le traitement dont tu as besoin pour te sentir mieux ; ou je t’enlèverai la possibilité de bénéficier d’une assurance. J’imagine une société où tu laisserais tourner en fond une liste de lecture douce, bienveillante et motivante pour montrer ta conformité et ton bonheur.

  8. 

  9. Le seul terme de *streaming surveillance* me fait frissonner. Et cela ne se limite pas à la musique, c’est probablement encore pire avec la vidéo. [Oups](https://www.numerama.com/business/599695-un-francais-sur-dix-paie-un-abonnement-a-netflix.html) ([cache](/david/cache/2020/f7f37a2f04e53d5fef5189fbd172f5b7/)).