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title: Stratégie de publication

When Quartz launched, we were careful not to call it a website. The ambition extended well beyond that; our domain on the web was merely its first iteration. This raised a few eyebrows from people who rightly pointed to our, uhh, website, and it required some contortions of language. Quartz is…a business news outlet…organization…venture…brand…

Well, that’s all true, but if I had to pick one description, it would be this: Quartz is an API.

[…]

So when we say Quartz is an API, we don’t mean publish once and send it everywhere. We mean Quartz can go anywhere our readers are, in whatever form is appropriate.

*“Quartz is an API”: The path ahead for the business site that’s reshaping digital news* (cache)

Faut-il aller dans les silos des utilisateurs pour leur montrer qu’une autre voie est possible ? Et contribuer ainsi au système… l’éternel tiraillement.