In order to make sure that robots serve us and not the other way around, we need to make sure that we know when we talk to robots and when they talk to us. Asimov’s three laws don’t make sense if we cannot discern human from robot. Identifying robots will kill a core amplifier of spam on social media and elsewhere.
But, it will kill business too. Mostly because we don’t want to admit that we are reading (ro)bots as part of our daily routine so we will filter them out if it becomes too explicit. Maybe silos are already making the distinction pretty accurately between robots and humans and are adjusting the feed just to the bearable level that will keep you engaged.
When it becomes political — and we crossed that line a long time ago — the value relies not anymore in individual actions but in collective reactions and it appears that (ro)bots are pretty good at generating these.