title: Idea × execution
lang: en

> AWFUL IDEA 	= -1  
> WEAK IDEA 	= 1  
> SO-SO IDEA 	= 5  
> GOOD IDEA 	= 10  
> GREAT IDEA 	= 15  
> BRILLIANT IDEA 	= 20  
> --------	---------  
> NO EXECUTION 	= $1  
> WEAK EXECUTION 	= $1000  
> SO-SO EXECUTION 	= $10,000  
> GOOD EXECUTION 	= $100,000  
> GREAT EXECUTION 	= $1,000,000  
> BRILLIANT EXECUTION 	= $10,000,000  
>
> **To make a business, you need to multiply the two.**
> 
> <cite>*[Ideas are just a multiplier of execution](https://sivers.org/multiply)* ([cache](/david/cache/6d36a6b05f282eac2e2f1d4455b0e470/))</cite>

So simply put and yet super effective. I keep that here for future reference.