Because real beautiful apostrophes matter

site.py

@@ -49,7 +49,11 @@ def parse_markdown(file_path):
     """Extract title, (HTML) content and metadata from a markdown file."""
     parser = markdown.Markdown(extensions=["meta"])
     with codecs.open(file_path, "r") as source:
-        content = parser.convert(source.read())
+        source = source.read()
+        # Avoid replacing quotes from code #PoorManParsing.
+        if ":::" not in source and "`" not in source:
+            source = source.replace("'", "’")
+        content = parser.convert(source)
         metadata = parser.Meta if hasattr(parser, "Meta") else None
         title = metadata["title"][0] if metadata is not None else ""
         return title, content, metadata