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<nav>
  <p>
    <a href="/david/" title="Profil public">David&nbsp;Larlet</a> partage ses <a href="/david/blog/" title="Expériences bienveillantes">réflexions</a> et sa <a href="/david/stream/2019/" title="Pensées (dés)articulées">veille hebdomadaire</a>.
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<h1>Apophénie qu’ils disaient</h1>
<time>2018-03-22</time>
<article>
  <blockquote>
<p>L’opacité des traitements, les catégorisations dont nous sommes les sujets, créent une <a href="https://fr.wikipedia.org/wiki/Apoph%C3%A9nie">apophénie</a> qui nous fait croire que le monde tourne autour de nous quand nous n’en sommes que le produit. <em>« Quand on impose des modèles ou des relations sur des choses non reliées, on l’appelle apophénie. Quand on créé ces connexions en ligne, on l’appelle internet »</em>, ironisait avec mordant Molly Sauter <a href="http://reallifemag.com/the-apophenic-machine/">pour <em>Real Life</em></a>.</p>
<p>La personnalisation est finalement une promesse bien plus agréable et satisfaisante pour l’égo que l’idée que nous sommes les victimes consentantes des rets de systèmes qui exploitent nos biais sociaux. Pourtant, apprendre à faire le deuil nous permettra peut-être enfin de remédier aux problèmes dans lesquels le mythe de la personnalisation nous maintient.</p>
<p>Reste que si ces perspectives s’avèrent fondées, ces questionnements en apportent d’autres. Comment désigner cette personnalisation qui n’en est plus une ? Par quoi la remplacer ? Comment nous aider à nous en défaire, c’est-à-dire nous aider à arrêter de croire qu’elle est l’avenir des services ? </p>
<p><cite><em><a href="http://www.internetactu.net/2017/09/27/comment-nous-passer-de-la-personnalisation/">Comment nous passer de la personnalisation ?</a></em> (<a href="/david/cache/0d020640f938182ac3368bcf41844594/">cache</a>)</cite></p>
</blockquote>
<p>Ô Hubert, qu’il fait mal de relire cet article après les <a href="https://www.theguardian.com/news/2018/mar/17/data-war-whistleblower-christopher-wylie-faceook-nix-bannon-trump">révélations relatives à l’utilisation des ces données</a> (<a href="/david/cache/ebc685d29f4ce5853be8bbfbe67f51c3/">cache</a>) par Cambridge Analytica. On sait enfin <em>« comment désigner cette personnalisation qui n’en est plus une »</em> : manipulation à grande échelle.</p>
<p>Rétrospectivement, une partie non négligeable de ce que l’on estimait être des théories du complot liées au numérique il y a vingt ans se trouvent être aujourd’hui réalistes.</p>
<p><em>Voire même pires en fait…</em></p>
</article>


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    <a rel=prev href="/david/stream/2018/03/21/">← Valeurs et courage</a> | <a href="/david/stream/2018/" title="Retour à la liste complète">↑</a> | <a  rel=next href="/david/stream/2018/03/23/">Courtoisie et grégarité →</a>
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<aside>
  <p>
    Articles choisis :
    <a href="/david/blog/2018/commodite-effondrement/" title="Accéder à l’article complet">Commodité et effondrement</a>,
    <a href="/david/blog/2017/donnees-communs/" title="Accéder à l’article complet">Des données aux communs</a>,
    <a href="/david/blog/2016/accompagner-enfant/" title="Accéder à l’article complet">Accompagner un enfant</a>,
    <a href="/david/blog/2016/senior-developer/" title="Accéder à l’article complet">Senior developer</a>,
    <a href="/david/blog/2016/illusion-sociale/" title="Accéder à l’article complet">L’illusion sociale</a>,
    <a href="/david/blog/2016/instantane-scopyleft/" title="Accéder à l’article complet">Instantané Scopyleft</a>,
    <a href="/david/blog/2016/enseigner-web/" title="Accéder à l’article complet">Enseigner le Web</a>,
    <a href="/david/blog/2016/simplicite-defaut/" title="Accéder à l’article complet">Simplicité par défaut</a>,
    <a href="/david/blog/2016/minimalisme-esthetique/" title="Accéder à l’article complet">Minimalisme et esthétique</a>,
    <a href="/david/blog/2015/travail-transition/" title="Accéder à l’article complet">Travail en transition</a>,
    <a href="/david/blog/2015/pairmutation-travail/" title="Accéder à l’article complet">La pairmutation du travail</a>,
    <a href="/david/blog/2015/principes-web/" title="Accéder à l’article complet">Principes Web</a>,
    <a href="/david/blog/2015/travail-transition/" title="Accéder à l’article complet">Travail en transition</a>,
    <a href="/david/blog/2014/un-web-omni-present/" title="Accéder à l’article complet">Un web omni-présent</a>,
    <a href="/david/blog/2014/manifeste-developpeur/" title="Accéder à l’article complet">Manifeste de développeur</a>,
    <a href="/david/blog/2013/confort-convivialite/" title="Accéder à l’article complet">Confort et convivialité</a>,
    <a href="/david/blog/2013/testament-numerique/" title="Accéder à l’article complet">Testament numérique</a>,
    et <a href="/david/blog/" title="Accéder aux archives">bien d’autres…</a>
  </p>
</aside>


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