title: Expérience utilisateur

> Many of us have a lot of thoughts about our customers and users. We have tribal knowledge, information that we have gained just from engaging in an industry for some period of time. But what do we know?
>
> Often we work on assumptions. Assumptions are great! They are absolutely necessary for us to work as designers, but they become dangerous when treated as facts. Design research gives us a structured, methodical approach to a understanding our users. With it we are able to to represent and articulate them in an unbiased way.
> 
> <cite>*[A Crash Course in UX Design Research](https://medium.com/user-experience-design-1/a-crash-course-in-ux-design-research-ea00c3307c82)* ([cache](/david/cache/b516a25fa1bb236d45276214a51cccb2/))</cite>

Développer un produit sur des croyances et des intuitions est risqué. Mais cela arrive pourtant tous les jours. Vos utilisateurs sont vos alliés. Vraiment.

Au passage, toutes les interventions sur l’UX auxquelles j’ai pu assister se focalisaient sur la valeur marchande. Il y a pourtant d’autres formes de valeurs qui participent à une expérience utilisateur réussie.