title: Eat your own mobile food

> Dear Colleagues:
>
> We’ve made significant strides on mobile in the last year, but we believe passionately that we have much farther to go.
>
> That’s why on Monday, we’re planning an experiment to drive home mobile’s importance: we’re temporarily blocking access inside our headquarters to the desktop homepage of The New York Times.
>
> If you try to enter www.nytimes.com on your desktop in the building all week long, you’ll receive a message that tells you to look at The Times on your phone or tablet.
>
> More that half of our traffic to The Times is on mobile. We’re hopeful that this temporary change will help spur us to make mobile an even more central part of everything that we do.
>
> <cite>Arthur, Andy, Mark and Dean</cite>

Ils ont pris le [jour de lag](/david/stream/2015/06/04/) au sérieux au New York Times. *Ballzy.*