title: Just wasting time
lang: en

> A corollary of this is that you can’t design a great product unless you live, eat, and breathe like your users do. You need to know *exactly* who your user is, what their problems are, how *they* perceive your product, and who helps them make buying decisions. Your intuition has to mirror how the customers will perceive your product. Categorizing features is only useful if it’s a good predictor of your actual users’s response. Otherwise, you’re just wasting time.
> 
> <cite>*[How to build great products](http://www.defmacro.org/2013/09/26/products.html)* ([cache](/david/cache/20bd9530c329bff4c43c1dcbd1b896f2/))</cite>

Today, I started a mission as a *Product Owner*. Both exciting and scary.