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-
- <h1>
- <span><a id="jumper" href="#jumpto" title="Un peu perdu ?">?</a></span>
- All My Blogs Are Dead (archive)
- <time>Pour la pérennité des contenus liés. Non-indexé, retrait sur simple email.</time>
- </h1>
- <section>
- <article>
- <h3><a href="http://www.theawl.com/2015/02/all-my-blogs-are-dead">Source originale du contenu</a></h3>
- <p>A couple of months ago, I pitched a feature on the music
- industry that I was totally qualified to write. But the editor
- questioned my experience: What exactly had I published about the
- music industry? By my count, over two thousand blogposts since
- 2009. But the links to my author pages bounced back because the
- websites had disappeared. Five of years work apparently evaporated
- from server racks somewhere in New Jersey, as if I had never
- written anything at all. Come to think of it, had I?</p>
-
- <p>Despite the pervasive assumption that everything online lasts
- forever, the internet is inherently unstable. Jill Lepore’s
- <a href="http://www.newyorker.com/magazine/2015/01/26/cobweb">recent
- <i>New Yorker</i> story</a> on archive.org’s Wayback Machine notes
- the average lifespan of a website is “about a hundred days.” Sites
- vanish with no explanation, or get overwritten without any
- traceable history. Media outlets, even those with salaried
- employees and editorial budgets can and do suffer the same
- fate.</p>
-
- <p>When a website dies, it’s usually the editorial that goes first:
- writers, both freelance and staff, then editors. Marketing and ad
- sales go next. Unlike print, where archive editions get filed away
- or become recycling, a website can be scrubbed out of existence
- because a company pulls it down or simply stops paying for hosting
- or domain rights. <i>Modern Farmer</i> went from National Magazine
- Award to pasture in a year. (Despite some <a href="http://www.capitalnewyork.com/article/media/2015/01/8561264/emmodern-farmerem-lives">
- assurances</a> it will still be around, check back in six months.)
- Hipster Runoff owner Carles, rather than pull his dormant site
- down, just <a href="https://flippa.com/3477214-famous-niche-hipster-pr-5-site-w-168-648-uniques-mo-making-1-300-mo-w-no-work">
- sold it</a> to an Australian investor for over twenty thousand
- dollars. Remember The Daily? <a href="http://thedaily.com/">The
- internet doesn’t</a>.</p>
-
- <p>Most of the media outlets I’ve written for have folded and then
- were flat-out deleted. In 2009, I had started blogging for AOL
- Music’s Spinner and The BoomBox, averaging three posts per day
- about indie rock and hip-hop. By 2010, I was writing approximately
- two print features and twenty blogposts per month on local music
- acts for New York <i>Press</i>. After that, in 2011, I joined the
- boutique MP3 blog RCRD LBL as the site’s lead editor/writer,
- publishing five posts per day. None of these outlets exist in 2014
- beyond stray citations, rotten links and Facebook apparitions.</p>
-
- <p>
- <span id="more-208257"/>
- </p>
-
- <p>Freelance writing for AOL Music in 2009 felt like a con. For two
- hundred words of music blogging, I earned fifty dollars per post.
- It was my only job, even though I was self-employed. I pitched my
- posts at Spinner, AOL Music’s rock and indie vertical, and The
- BoomBox; interviewed Ghostface a few times; and earned a relatively
- decent living without ever going to the office. In February 2011,
- AOL purchased The Huffington Post, which already had its own
- successful music section. Budgets were slashed and, in April,
- almost every <a href="http://www.theawl.com/2011/04/im-permalance-no-more-%25E2%2580%259Cthank-you-very-much-for-your-contributions-to-aol%25E2%2580%259D">
- permalancer writing for AOL Music</a>, including myself, was laid
- off and replaced by in-house editors who were tasked with
- publishing five to ten stories per day. The salaried model, despite
- hitting twenty-five million monthly visitors in 2012 and apparently
- costing less than paying dozens of freelancers on a per-post basis,
- did not generate enough ad revenue, and a 2013 hiring freeze
- foreshadowed the ultimate closure of all AOL Music properties on
- April 26, 2013. Spinner was its most-read music blog. But after
- shuttering AOL Music, the site, which averaged six million monthly
- visitors, was deleted entirely in August 2013. Spinner.com now
- redirects you to an AOL Radio homepage that won’t even load in my
- browser. And its Twitter account had been silent for so long enough
- that, in 2014, it was reset and claimed by a Japanese person named
- Sora, who has six followers.</p>
-
- <p>When I talked to Dan Reilly, former editor of Spinner, about the
- disappearance, he told me, âI assume that Spinner’s archives exist
- somewhere, but they’re definitely not readily accessible online
- anymore. AOL never gave us any explanation, but it seems obvious
- that they wanted to wash away any trace of AOL Music and promote
- AOL Radio instead. I’m not sure what the pros and cons are, but
- it’s definitely a shame that all that content is lost, even just
- for reference purposes. There have been times when I’ve needed to
- find a quote or information from one of our pieces, but they’re
- just not there anymore. “AOL continues to” <a href="http://www.theverge.com/2015/1/30/7949485/aol-shutting-down-tuaw-apple">simplify
- its portfolio of brands</a>. “Tomorrow, it will shut down both
- TUAW, the well-known Apple site and Joystiq, its pioneering
- videogame blog. For now, the company says it will archive the sites
- as channels under its Engadget umbrella” one of AOL’s few remaining
- flagship properties, but arguably its most precarious.</p>
-
- <p>As my AOL income evaporated in early 2011, I focused on
- freelance work for New York <i>Press</i>, which, in turn, suffered
- the fate of most alt-weeklies: Shrinking ad revenue lead to a
- smaller paper with smaller budgets and eventually, total collapse.
- With no meaningful online footprint, Manhattan Media, its
- publisher, had started focusing on growing its under-read blogs.
- I’d been writing sporadic music features for the paper since 2008,
- but this new online focus earned me and a few freelance writers
- promotions to associate editors and a weekly paycheck of a hundred
- dollars. I interviewed local bands and wrote about homophobia in
- rap. In July 2011, my longtime editor took a better job and they
- stopped paying me for months. Six weeks later, a new
- twenty-two-year-old “executive” was hired. She offered me a hundred
- dollars per month for the same amount of work.</p>
-
- <p>The paper, whose circulation peaked at a hundred thousand in
- 2006, published its last edition in September 2011 to a circulation
- just twenty thousand. That’s when I quit. The online archive stayed
- up until a redesign went live in February 2012. Developers must
- have forgotten about the blogs, as all of New York <i>Press</i>’s
- online articles disappeared and large swaths of the paper’s history
- either got lost or were migrated into the new CMS with broken copy
- and unreadable line breaks. Somehow, in January 2013, Nypress.com
- was sold to Straus News. The URL now redirects to Straus’s
- community newspaper site, which has nothing to do with the storied
- alt-weekly besides owning its domain name. The music blog, along
- with over three hundred posts from my nine months on the job, is
- offline.</p>
-
- <p>In June 2011, as I sensed the New York <i>Press</i> was
- crashing, RCRD LBL offered me a full-time editor position
- publishing blog posts that featured MP3 downloads and a few
- sentences of copy. I was tasked with leading a staff of four
- freelance writers. RCRD LBLâand MP3 blogs generallyâbegan
- shriveling that same year as fans transitioned from downloading
- tracks to streaming them. Why deal with downloading and managing
- files when you can just click a link to play nearly any song in
- existence? Why bother wading through wordy recommendations from a
- dude who secretly just wants to listen to Pavement all day when
- your real friends constantly share music you actually like on
- Spotify and Soundcloud? With operating costs around three hundred
- thousand dollars per year on top of hosting for fifty thousand
- songs, RCRD LBL’s business model quickly became untenable. In
- September 2012, freelance budgets were cut, and in October, the
- entire staff, other than me, was laid off. I reduced the posting
- schedule to one piece per day, and revenue from the site’s ad
- network, SpinMedia, flatlined.</p>
-
- <p>On May 14, 2013, I published an interview with Austin, TX
- haze-rock trio Pure X and an MP3 by French post-punkers Le Femme,
- knowing those would be the blog’s final posts. They stayed at the
- top of the site for five months. Even though I felt an obligation
- to the readers, funding had dried up, so I just stopped. Hardly
- anyone noticed until October 2013, when the entire six-year
- archive, including my roughly eleven hundred posts, disappeared
- from the internet altogether. Facebook and Twitter provide the last
- evidence of blogs like RCRD LBL. Like profiles of dead friends, fan
- pages and reader messages sometimes float into my feed as ghostly
- reminders that my work once existed.</p>
-
- <p>We assume everything we publish online will be preserved. But
- websites that pay for writing are businesses. They get sold,
- forgotten and broken. Eventually, someone flips the switch and
- pulls it all down. Hosting charges are eliminated, and domain names
- slip quietly back into the pool. What’s left behind once the cache
- clears? As I found with that pitch at the end of 2014, my writing
- resume is now oddly incomplete and unverifiable. Ex-editors can
- provide references, but I have surprisingly few examples of
- published work to show beyond scanned print features from my early
- days, so I’ve started backing up my work.</p>
-
- <p>For media companies deleting their sites, legacy doesn’t matter;
- the work carries no intrinsic value if there is no business
- remaining to capitalize on it. I asked if RCRD LBL still existed on
- a server somewhere. It apparently does; I was invited to purchase
- it for next to nothing. I could pay for the hosting, flip the
- switch on, and all my work would return. But I’d never really look
- at it. Then, eventually, I would stop paying the bills, too.</p>
- </article>
- </section>
-
-
- <nav id="jumpto">
- <p>
- <a href="/david/blog/">Accueil du blog</a> |
- <a href="http://www.theawl.com/2015/02/all-my-blogs-are-dead">Source originale</a> |
- <a href="/david/stream/2019/">Accueil du flux</a>
- </p>
- </nav>
-
- <footer>
- <div>
- <img src="/static/david/david-larlet-avatar.jpg" loading="lazy" class="avatar" width="200" height="200">
- <p>
- Bonjour/Hi!
- Je suis <a href="/david/" title="Profil public">David Larlet</a>, je vis actuellement à Montréal et j’alimente cet espace depuis 15 ans. <br>
- Si tu as apprécié cette lecture, n’hésite pas à poursuivre ton exploration. Par exemple via les <a href="/david/blog/" title="Expériences bienveillantes">réflexions bimestrielles</a>, la <a href="/david/stream/2019/" title="Pensées (dés)articulées">veille hebdomadaire</a> ou en t’abonnant au <a href="/david/log/" title="S’abonner aux publications via RSS">flux RSS</a> (<a href="/david/blog/2019/flux-rss/" title="Tiens c’est quoi un flux RSS ?">so 2005</a>).
- </p>
- <p>
- Je m’intéresse à la place que je peux avoir dans ce monde. En tant qu’humain, en tant que membre d’une famille et en tant qu’associé d’une coopérative. De temps en temps, je fais aussi des <a href="https://github.com/davidbgk" title="Principalement sur Github mais aussi ailleurs">trucs techniques</a>. Et encore plus rarement, <a href="/david/talks/" title="En ce moment je laisse plutôt la place aux autres">j’en parle</a>.
- </p>
-
- <p>
- Voici quelques articles choisis :
- <a href="/david/blog/2019/faire-equipe/" title="Accéder à l’article complet">Faire équipe</a>,
- <a href="/david/blog/2018/bivouac-automnal/" title="Accéder à l’article complet">Bivouac automnal</a>,
- <a href="/david/blog/2018/commodite-effondrement/" title="Accéder à l’article complet">Commodité et effondrement</a>,
- <a href="/david/blog/2017/donnees-communs/" title="Accéder à l’article complet">Des données aux communs</a>,
- <a href="/david/blog/2016/accompagner-enfant/" title="Accéder à l’article complet">Accompagner un enfant</a>,
- <a href="/david/blog/2016/senior-developer/" title="Accéder à l’article complet">Senior developer</a>,
- <a href="/david/blog/2016/illusion-sociale/" title="Accéder à l’article complet">L’illusion sociale</a>,
- <a href="/david/blog/2016/instantane-scopyleft/" title="Accéder à l’article complet">Instantané Scopyleft</a>,
- <a href="/david/blog/2016/enseigner-web/" title="Accéder à l’article complet">Enseigner le Web</a>,
- <a href="/david/blog/2016/simplicite-defaut/" title="Accéder à l’article complet">Simplicité par défaut</a>,
- <a href="/david/blog/2016/minimalisme-esthetique/" title="Accéder à l’article complet">Minimalisme et esthétique</a>,
- <a href="/david/blog/2014/un-web-omni-present/" title="Accéder à l’article complet">Un web omni-présent</a>,
- <a href="/david/blog/2014/manifeste-developpeur/" title="Accéder à l’article complet">Manifeste de développeur</a>,
- <a href="/david/blog/2013/confort-convivialite/" title="Accéder à l’article complet">Confort et convivialité</a>,
- <a href="/david/blog/2013/testament-numerique/" title="Accéder à l’article complet">Testament numérique</a>,
- et <a href="/david/blog/" title="Accéder aux archives">bien d’autres…</a>
- </p>
- <p>
- On peut <a href="mailto:david%40larlet.fr" title="Envoyer un courriel">échanger par courriel</a>. Si éventuellement tu souhaites que l’on travaille ensemble, tu devrais commencer par consulter le <a href="http://larlet.com">profil dédié à mon activité professionnelle</a> et/ou contacter directement <a href="http://scopyleft.fr/">scopyleft</a>, la <abbr title="Société coopérative et participative">SCOP</abbr> dont je fais partie depuis six ans. Je recommande au préalable de lire <a href="/david/blog/2018/cout-site/" title="Attention ce qui va suivre peut vous choquer">combien coûte un site</a> et pourquoi je suis plutôt favorable à une <a href="/david/pro/devis/" title="Discutons-en !">non-demande de devis</a>.
- </p>
- <p>
- Je ne traque pas ta navigation mais mon
- <abbr title="Alwaysdata, 62 rue Tiquetonne 75002 Paris, +33.184162340">hébergeur</abbr>
- conserve des logs d’accès.
- </p>
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