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  12. <title>Let’s talk about The North Face defacing Wikipedia (archive) — David Larlet</title>
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  437. <h1>
  438. <span><a id="jumper" href="#jumpto" title="Un peu perdu ?">?</a></span>
  439. Let’s talk about The North Face defacing Wikipedia (archive)
  440. <time>Pour la pérennité des contenus liés. Non-indexé, retrait sur simple email.</time>
  441. </h1>
  442. <section>
  443. <article>
  444. <h3><a href="https://wikimediafoundation.org/2019/05/29/lets-talk-about-the-north-face-defacing-wikipedia/">Source originale du contenu</a></h3>
  445. <p>Yesterday, we were disappointed to learn that The North Face, an outdoor recreation product company, and Leo Burnett Tailor Made, an ad agency retained by The North Face, unethically manipulated Wikipedia. They have risked your trust in our mission for a short-lived marketing stunt.</p>
  446. <p>In a video about the campaign, Leo Burnett and The North Face boasted that they “did what no one has done before … we switched the Wikipedia photos for ours” and “[paid] absolutely nothing just by collaborating with Wikipedia.”</p>
  447. <p>The video was later <a href="https://adage.com/creativity/work/north-face-top-imagens/2174261" target="_blank" rel="noopener noreferrer">published</a> by <em>AdAge</em>, which said that the agency’s “biggest obstacle” was in manipulating the site “without attracting attention [from] Wikipedia moderators.”</p>
  448. <p>Wikipedia and the Wikimedia Foundation did not collaborate on this stunt, as The North Face falsely claims. In fact, what they did was akin to defacing public property, which is a surprising direction from The North Face. Their stated mission, “unchanged since 1966,” is to “support the preservation of the outdoors”—a public good held in trust for all of us.</p>
  449. <p>As the nonprofit that operates Wikipedia, the Wikimedia Foundation’s vision is a world in which every single human being can freely share in the sum of all knowledge. We also work for the preservation of a public good.</p>
  450. <p>For more than 18 years, Wikipedia volunteers have been writing, perfecting, sourcing, and referencing more than 50 million articles that anyone can access for free on the internet. Every day they fight to protect what you read from bias and misinformation—that is how they have earned your trust.</p>
  451. <p>When The North Face exploits the trust you have in Wikipedia to sell you more clothes, you should be angry. Adding content that is solely for commercial promotion goes directly against the policies, purpose and mission of Wikipedia to provide neutral, fact-based knowledge to the world.</p>
  452. <p>Following the stunt, volunteers removed The North Face’s images (or cropped out the company’s logo) from all of the Wikipedia articles they were added to, and are actively discussing and evaluating the affected articles to ensure they meet Wikipedia’s standards of neutrality and reliable sourcing. We invite companies to <a href="https://en.wikipedia.org/wiki/Wikipedia:Statement_on_Wikipedia_from_participating_communications_firms" target="_blank" rel="noopener noreferrer">learn the established best practices</a> of properly engaging on Wikipedia and support the public good.</p>
  453. <p><em>Editor’s note: The <a href="https://commons.wikimedia.org/wiki/File:Sant_Maurici_lake,_Aig%C3%BCestortes_i_Estany_de_Sant_Maurici_National_Park,_Spain_-_Diliff.jpg" target="_blank" rel="noopener noreferrer">image</a> at the top of this post features Aigüestortes i Estany de Sant Maurici National Park in Catalonia, Spain, and was taken by David Iliff, a volunteer Wikimedia editor. It was removed from Wikipedia by The North Face last month as part of its marketing stunt.</em></p>
  454. </article>
  455. </section>
  456. <nav id="jumpto">
  457. <p>
  458. <a href="/david/blog/">Accueil du blog</a> |
  459. <a href="https://wikimediafoundation.org/2019/05/29/lets-talk-about-the-north-face-defacing-wikipedia/">Source originale</a> |
  460. <a href="/david/stream/2019/">Accueil du flux</a>
  461. </p>
  462. </nav>
  463. <footer>
  464. <div>
  465. <img src="/static/david/david-larlet-avatar.jpg" loading="lazy" class="avatar" width="200" height="200">
  466. <p>
  467. Bonjour/Hi!
  468. Je suis <a href="/david/" title="Profil public">David&nbsp;Larlet</a>, je vis actuellement à Montréal et j’alimente cet espace depuis 15 ans. <br>
  469. Si tu as apprécié cette lecture, n’hésite pas à poursuivre ton exploration. Par exemple via les <a href="/david/blog/" title="Expériences bienveillantes">réflexions bimestrielles</a>, la <a href="/david/stream/2019/" title="Pensées (dés)articulées">veille hebdomadaire</a> ou en t’abonnant au <a href="/david/log/" title="S’abonner aux publications via RSS">flux RSS</a> (<a href="/david/blog/2019/flux-rss/" title="Tiens c’est quoi un flux RSS ?">so 2005</a>).
  470. </p>
  471. <p>
  472. Je m’intéresse à la place que je peux avoir dans ce monde. En tant qu’humain, en tant que membre d’une famille et en tant qu’associé d’une coopérative. De temps en temps, je fais aussi des <a href="https://github.com/davidbgk" title="Principalement sur Github mais aussi ailleurs">trucs techniques</a>. Et encore plus rarement, <a href="/david/talks/" title="En ce moment je laisse plutôt la place aux autres">j’en parle</a>.
  473. </p>
  474. <p>
  475. Voici quelques articles choisis :
  476. <a href="/david/blog/2019/faire-equipe/" title="Accéder à l’article complet">Faire équipe</a>,
  477. <a href="/david/blog/2018/bivouac-automnal/" title="Accéder à l’article complet">Bivouac automnal</a>,
  478. <a href="/david/blog/2018/commodite-effondrement/" title="Accéder à l’article complet">Commodité et effondrement</a>,
  479. <a href="/david/blog/2017/donnees-communs/" title="Accéder à l’article complet">Des données aux communs</a>,
  480. <a href="/david/blog/2016/accompagner-enfant/" title="Accéder à l’article complet">Accompagner un enfant</a>,
  481. <a href="/david/blog/2016/senior-developer/" title="Accéder à l’article complet">Senior developer</a>,
  482. <a href="/david/blog/2016/illusion-sociale/" title="Accéder à l’article complet">L’illusion sociale</a>,
  483. <a href="/david/blog/2016/instantane-scopyleft/" title="Accéder à l’article complet">Instantané Scopyleft</a>,
  484. <a href="/david/blog/2016/enseigner-web/" title="Accéder à l’article complet">Enseigner le Web</a>,
  485. <a href="/david/blog/2016/simplicite-defaut/" title="Accéder à l’article complet">Simplicité par défaut</a>,
  486. <a href="/david/blog/2016/minimalisme-esthetique/" title="Accéder à l’article complet">Minimalisme et esthétique</a>,
  487. <a href="/david/blog/2014/un-web-omni-present/" title="Accéder à l’article complet">Un web omni-présent</a>,
  488. <a href="/david/blog/2014/manifeste-developpeur/" title="Accéder à l’article complet">Manifeste de développeur</a>,
  489. <a href="/david/blog/2013/confort-convivialite/" title="Accéder à l’article complet">Confort et convivialité</a>,
  490. <a href="/david/blog/2013/testament-numerique/" title="Accéder à l’article complet">Testament numérique</a>,
  491. et <a href="/david/blog/" title="Accéder aux archives">bien d’autres…</a>
  492. </p>
  493. <p>
  494. On peut <a href="mailto:david%40larlet.fr" title="Envoyer un courriel">échanger par courriel</a>. Si éventuellement tu souhaites que l’on travaille ensemble, tu devrais commencer par consulter le <a href="http://larlet.com">profil dédié à mon activité professionnelle</a> et/ou contacter directement <a href="http://scopyleft.fr/">scopyleft</a>, la <abbr title="Société coopérative et participative">SCOP</abbr> dont je fais partie depuis six ans. Je recommande au préalable de lire <a href="/david/blog/2018/cout-site/" title="Attention ce qui va suivre peut vous choquer">combien coûte un site</a> et pourquoi je suis plutôt favorable à une <a href="/david/pro/devis/" title="Discutons-en !">non-demande de devis</a>.
  495. </p>
  496. <p>
  497. Je ne traque pas ta navigation mais mon
  498. <abbr title="Alwaysdata, 62 rue Tiquetonne 75002 Paris, +33.184162340">hébergeur</abbr>
  499. conserve des logs d’accès.
  500. </p>
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