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  1. title: Ideas are just a multiplier of execution
  2. url: https://sivers.org/multiply
  3. hash_url: 6d36a6b05f282eac2e2f1d4455b0e470
  4. <p>
  5. It’s so funny when I hear people being so protective of ideas.
  6. People who want me to sign an NDA to tell me the simplest idea.
  7. </p><p>
  8. To me, ideas are worth nothing unless executed.
  9. They are just a multiplier.
  10. Execution is worth millions.
  11. </p><p>
  12. Explanation:
  13. </p>
  14. <table class="realtable">
  15. <tr><td>
  16. AWFUL IDEA
  17. </td><td>= -1</td></tr>
  18. <tr><td>
  19. WEAK IDEA
  20. </td><td>= 1</td></tr>
  21. <tr><td>
  22. SO-SO IDEA
  23. </td><td>= 5</td></tr>
  24. <tr><td>
  25. GOOD IDEA
  26. </td><td>= 10</td></tr>
  27. <tr><td>
  28. GREAT IDEA
  29. </td><td>= 15</td></tr>
  30. <tr><td>
  31. BRILLIANT IDEA
  32. </td><td>= 20</td></tr>
  33. <tr><td>--------</td><td>---------</td></tr>
  34. <tr><td>
  35. NO EXECUTION
  36. </td><td>= $1</td></tr>
  37. <tr><td>
  38. WEAK EXECUTION
  39. </td><td>= $1000</td></tr>
  40. <tr><td>
  41. SO-SO EXECUTION
  42. </td><td>= $10,000</td></tr>
  43. <tr><td>
  44. GOOD EXECUTION
  45. </td><td>= $100,000</td></tr>
  46. <tr><td>
  47. GREAT EXECUTION
  48. </td><td>= $1,000,000</td></tr>
  49. <tr><td>
  50. BRILLIANT EXECUTION
  51. </td><td>= $10,000,000</td></tr>
  52. </table>
  53. <p>
  54. <strong>
  55. To make a business, you need to multiply the two.
  56. </strong>
  57. </p><p>
  58. The most brilliant idea, with no execution, is worth $20.
  59. </p><p>
  60. The most brilliant idea takes great execution to be worth $20,000,000.
  61. </p><p>
  62. That’s why I don’t want to hear people’s ideas.
  63. </p><p>
  64. I’m not interested until I see their execution.
  65. </p>