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-
- <h1>
- <span><a id="jumper" href="#jumpto" title="Un peu perdu ?">?</a></span>
- What Can Conferences Do To Attract More Women Speakers? (archive)
- <time>Pour la pérennité des contenus liés. Non-indexé, retrait sur simple email.</time>
- </h1>
- <section>
- <article>
- <h3><a href="https://trishagee.github.io/post/more_women_speakers/">Source originale du contenu</a></h3>
- <p>Now I’ve been speaking at (mostly Java) conferences for a while (six years now), I get asked to
- present at a lot of conferences. <em>Obviously</em> all these conferences are mostly interested in my
- terribly educational talks, but it’s also because I’m a technical woman and there aren’t very
- many technical women speaking at conferences.</p>
-
- <p>In my experience, conferences want to do the right thing - they want a diverse line up of
- speakers, they want to attract diverse attendees. Often this is not as easy as it may seem, and
- frequently conferences are Twitter-shamed for not having enough women speakers. When it gets to
- this point (and often before), conferences frequently ask me for advice on
- speakers they could invite, and how to attract more women.</p>
-
- <p>I do at this point have to roll my eyes somewhat though. It’s an additional bit of workload that
- my male peers do not have to do: they are not asked to recommend suitable women speakers; they
- are not asked what a conference should be doing to improve diversity. And let’s not forget that
- one of the reasons why I have made it to this point in our male industry is by having some
- combination of luck, selective blindness and an unusual attitude which means that I’m probably not
- qualified to speak on behalf of all the other women developers/speakers out there.</p>
-
- <p>Anyway. To save myself some time in the future, here’s my blog post version of
- stuff-that-I-can-think-of-that-might-help. This is not scientific. There’s a bunch more stuff out
- there on the internet (including
- <a href="https://continuousdelivery.com/2013/09/how-we-got-40-female-speakers-at-flowcon/">one from Jez Humble</a>
- and
- <a href="https://medium.com/samsung-internet-dev/help-someone-has-pointed-out-my-conference-has-diversity-issues-c1162a1e8d4c">help, my conference has diversity issues</a>),
- please do Google for more. The following suggestions come from my experience as a) a speaker b)
- a programme committee member of QCon London, DevoxxUK and DevoxxUS and c) just a normal person
- who thinks about these things.</p>
-
- <h2 id="toc_0">Have a Code of Conduct</h2>
-
- <p>Many many things have been written about this, I don’t intend to rehash them. You need one, if
- you don’t have one go and research this and put one in place.</p>
-
- <h2 id="toc_1">Consider Diversity as a Key, Cross-Cutting Concern of Your Conference</h2>
-
- <p>You couldn’t have a
- conference without researching venues; without figuring out the catering; without doing analysis
- of costs. If you’re serious about diversity, about improving the industry, or even just about not
- being attacked on Twitter, you have to consider diversity right from the start, and you have to
- consider it in the context of almost every other decision: Does the venue have step-free access?
- Can the caterers provide a range of non-alcoholic drinks rather than just the standard beers? Do
- the dates clash with some major religious festival? Or football event? (for example).
- Considering people with different needs, cultures, interests is something that you need to take
- seriously at every step. Diversity is not something you can just tack on at the last minute.
- This Is Hard. It helps if your organisers/program committee members are diverse, as others will
- think of things you have not.</p>
-
- <h2 id="toc_2">Your Website and Marketing Material Should Represent the People You Want to Attract</h2>
-
- <p>Make
- sure that on your website and in your emails/tweets, photos of attendees and speakers
- represent the range of people you want to come. Don’t just put up a handful of photos
- from last year’s conference without looking very closely at who is, and who is not, shown in
- these photos. From a gender diversity point of view, my rule of thumb is that every photo should
- have at least one female-looking person visible in it, ideally closer to 50%. Other measures of
- diversity that may be visible in photos include race and age, but
- it can also be things like dress code - the first DevoxxUK attracted people with pink mohawks,
- goths, men/women in suits, as well as the usual tshirt-and-jeans brigade. It was wonderful!</p>
-
- <p>To showcase diversity in photos/images, you can:</p>
-
- <ul>
- <li>Show your organisers/programme committee. In my experience there are usually women in amongst
- the organisers, having photos of them on the site in a visible place is a good way to suggest to
- women that if they submit a talk they will be evaluated by people like them. As usual, I’m
- focusing on gender, but this can apply to other dimensions too.</li>
- <li>Select photos from previous conferences that include women (I’ve heard that the new
- <a href="https://en.wikipedia.org/wiki/General_Data_Protection_Regulation">GDPR</a> may prevent you from
- posting photos of people publicly without their consent, so be careful here). Make sure they’re
- not booth babes (Note: Do Not Allow Booth Babes. By all means, women should work on
- sponsor booths, but they should be employees of the company, not women hired in to look a
- particular way to sell the product). Ideally in these photos the women should look like they are
- being included, e.g. in groups talking to people, not standing alone to one side.</li>
- <li>Showcase your diverse speakers. This is a catch 22 of course, because you want to showcase
- diversity in order to attract speakers to submit, so you can’t show diverse speakers before
- you’ve had speakers submit… You can show speakers from previous years; you can show your
- keynote speakers (hint: it’s a good idea to have at least one woman giving a keynote and you
- should secure them well before the CFP closes so you can show them off); you can invite selected
- speakers early who won’t go through the CFP and show them on the site (see next
- section)</li>
- </ul>
-
- <p>It’s not just about photos, it’s also logos/imagery and language. If you have characters, make
- sure they’re not all men/masculine. If you have a theme, make sure it’s open to all. I really
- loved
- <a href="https://www.linkedin.com/pulse/devoxx-uk-2015-stephan-janssen/">DevoxxUK’s League of Extraordinary Developers</a>,
- it showed a range of diverse characters, not
- just gender and race but implied we’re not all the same and we have different strengths and
- skills.</p>
-
- <p>Also check the language you use. There have been a number of studies
- that show that <a href="https://www.forbes.com/sites/hbsworkingknowledge/2016/12/14/how-to-take-gender-bias-out-of-your-job-ads/#490276c71024">language in job adverts can subtly imply male vs female
- roles</a>. But even easier
- than that, make sure you don’t assume attendees will be a “he” and don’t use words like “guys” -
- you may have seen this used in a gender neutral way but many people feel it is <em>not</em> gender
- neutral and implies “men”.</p>
-
- <h2 id="toc_3">Invite Women Speakers Early, and Personally</h2>
-
- <p>Women speakers are very much in demand. There
- are more conferences than women speakers, and we get booked up well in advance (my next 9-12
- months are usually already booked up). If you want to
- ensure you have a decent proportion of women speakers, you need to reach out to us personally,
- early, and ideally offer us a guaranteed speaking slot. I’m not a fan of being asked to submit
- to a CFP, I get invited to enough conferences that I don’t need to go to more, and going through a
- CFP adds a lot of variability. For experienced speakers who you know you’re likely
- to accept anyway, consider offering them a guaranteed slot. For less experienced / new speakers,
- invite them to submit. But whoever you’re reaching out to, at least (please) put their name on the
- email. One of the conferences suffering from a lack of women speakers at the moment invited me
- with a standard email addressed to “Dear madam”. I’m usually strict about replying to requests
- but I didn’t take the time to reply to this one as they didn’t take the time to customise their
- request to me. On this topic, what I want to see in an invitation email (and maybe other people
- are different) are:</p>
-
- <ul>
- <li>In the first paragraph: which conference (with link); date; city; very very short description
- of the conference (“community run Java conference”, “Europe’s biggest devops conference”,
- something that gives me a rough idea of technology and community); what do you want me to
- speak about (either a specific talk, or a more general topic).</li>
- <li>If you cover travel/accommodation, put that somewhere near the beginning of your email, this
- can make it much easier for a speaker to say “yes” to your conference.</li>
- <li>Other useful information can go in the later paragraphs: approx number of attendees; who else
- is presenting / has presented in the past; interesting activities during the conference / in
- the city. None of this stuff is mandatory.</li>
- <li>A bit of flattery / how you know about me is always welcome. Oh but don’t be creepy <em>shudder</em>.</li>
- </ul>
-
- <h2 id="toc_4">Find Women</h2>
-
- <p>Easy, right? Not so much. But please, don’t just email the first woman speaker
- who comes to your mind and say “please come and speak, and also if you could find us all the other
- women speakers we need that would be great too”. By all means ask for recommendations (from all
- speakers actually, it’s freaking exhausting being a woman speaker because we do a lot of work in
- this area, connecting people up and pointing them in the right direction and plenty of
- experienced male speakers are better at this than me). But this is a numbers game - there aren’t
- many women speakers and those that do this regularly are very in demand, you’re going to need to
- invite a <em>lot</em> of women to stand a chance of having a diverse line up. Here are some suggestions
- based on what I’ve done in the past to find women speakers:</p>
-
- <ul>
- <li>Google “Women in…” Java, Data, Blockchain, whatever.</li>
- <li>Look at big conferences in this space from the last two years, spot the female-ish faces and
- make a list of them. When asked for Java/JVM recommendations, I check JavaOne,
- DevoxxUK/Belgium, JavaZone, JFokus and maybe Google “Java conferences” to find the others I’ve
- forgotten. For broader topics I look at QCon London because I know they always
- work hard on diversity and have had a bunch of really fantastic women speakers in the past. I
- sometimes check out the GOTO conferences for the same reason.</li>
- <li>Look for local user groups who could help. You can search Meetup.com
- for “Women code”, “Lady developers” and variations on that theme. Find the groups in the area
- local to the conference, and reach out really nicely to them to ask if they wouldn’t mind
- circulating the details of your CFP amongst their members. Remember to provide them with
- information about why their members want to speak
- (all travel covered/opportunities to meet various people/mentoring provided, whatever). If you
- can see previous speakers at these groups, you could add them to your list of women to reach
- out to personally.</li>
- <li>Ask <a href="https://twitter.com/callbackwomen">Callback women</a> to retweet the CFP details</li>
- <li>Check out the networks of women speakers, like
- <a href="http://articulate-network.lanyrd.com/">Articulate Network</a>,
- <a href="https://github.com/fempire/women-tech-speakers-organizers">this list of women speakers</a>, and
- <a href="https://womenwhokeynote.com/">Women who keynote</a>. Google
- for these lists too, there’s loads of them. Sadly these resources are not very centralised.</li>
- </ul>
-
- <h2 id="toc_5">Provide Travel and Accommodation</h2>
-
- <p>Particularly if you’re trying to attract/grow new
- speakers. You may not have budget to apply this to everyone, but if you really want to have diverse
- speakers you may need to set aside some budget to pay for them. In my first year of presenting I
- was doing it more or less on my own (vacation) time because I had a real job as a real
- developer, and I could only speak at conferences who would cover my costs. This is even more
- tricky for self employed people as they’re also losing money by attending your conference. Be
- aware that not everyone a) is a professional advocate (and even when we are it’s easier to say
- yes to a conference if our employer doesn’t have to pay) b) is employed by a forward-thinking
- employer who is happy to let employees go to conferences or c) has paid vacation time they are
- willing/able to use. Be aware that for some people this cost might be more than just
- the cheapest flight and cheapest hotel for one person - one conference paid for me,
- my partner and my (at the time) one-year-old to travel halfway around the world so I could speak at
- the conference. I couldn’t take that time away from my family so they brought the whole family,
- I would not have been able to speak there otherwise. Another conference this year is paying
- for all four of us to travel, plus a family hotel room - I’m currently breastfeeding and I can’t
- leave the baby for very long, and if I’m going to bring the baby I need to bring the husband to
- take the baby while I’m talking, which means we also need to bring the toddler, because she’s
- a bit young to leave at home alone for a weekend. I don’t always need all these costs covering,
- I’m not always breastfeeding, and even after the first was born there were plenty of times I could
- travel alone. But if you want to improve your diversity you’re going to need to consider these
- sorts of cases.</p>
-
- <h2 id="toc_6">Provide rehearsal space</h2>
-
- <p>This is quite time consuming and relies on having people willing
- to watch the rehearsal and give feedback. I actually mean <em>virtual</em> space here, I’ve given my talk
- via hangouts to the track lead for QCon New York to get feedback on a new talk.</p>
-
- <p>If you’re trying
- to attract new talent, consider involving one or more local user groups and running a speaker
- training session. The London Java Community has done this a couple of times. You need to select
- the people who will provide mentoring / feedback <em>very</em> carefully. They need to be aware of the
- type of gendered words that are frequently used for women and avoid them (would
- you ever use the word “feisty” for a man? No, you would not); they
- need to be aware that women get
- <a href="https://hbr.org/2017/04/how-gender-bias-corrupts-performance-reviews-and-what-to-do-about-it">critical personality feedback</a>
- instead of actionable feedback.
- The feedback to help mentor new speakers, particularly women speakers, needs to be well thought
- out (not “you seem nervous”, maybe “is there some section of the content
- that makes you uncomfortable”, for example). These mentors need to be experienced speakers.
- Ideally they should also be diverse, but if this is not possible then men who are experienced at
- championing women will be OK (my mentors were all men).</p>
-
- <p>You can also run community nights, these
- aren’t sessions aimed at training the speakers, but user group events where you can have
- prospective speakers present their talk. Obviously this works if a) the speaker is local and b)
- you have links with appropriate local user groups. But this is a good way to grow the community,
- and to try out speakers without having to judge them through a CFP.</p>
-
- <h2 id="toc_7">Have lightning talks on the agenda</h2>
-
- <p>Lightning talks can be a very mixed bag of quality and can introduce complexity to your scheduling.
- But they’re also a good way to get inexperienced speakers
- into the conference, and to give them an opportunity to be videoed (and have conference speaking
- on their CV) so they can break into speaking properly. As an attendee I like lightning talks -
- the topics are often varied, and ones I often wouldn’t bother watching a whole hour of, and I’ll
- tolerate poor content/poor delivery for 10 minutes without complaint. You will need to consider
- your cost/benefit here though, I doubt you’ll want to pay expenses to ship a whole family of four
- over to your conference for the sake of a 10 minute talk, these seem to work best in encouraging
- local developers to speak at your conference. Again, ties with local user groups will be key here.</p>
-
- <h2 id="toc_8">Be Open to Flexible Scheduling</h2>
-
- <p>I know, I really do, that your conference is really hard to
- schedule. Not just the
- actual dates, but who presents in which room at what time. This is super difficult, and most
- speakers understand this and will accept the vague “your talk will be one of these three days”
- notice. Many speakers who are just starting will probably love to be there for the whole
- conference, I certainly did! But this is really hard for people who can’t get the time off work
- or away from their family. It’s also less exciting when you’ve already seen many of the talks
- you care about.</p>
-
- <p>When I started doing this, my work was peeved if I took three days off to travel to a
- conference. Now, I’m peeved if I take three days away from my family. There’s a really hard
- balance for us speakers to strike, especially when
- we book our own travel: we either need to book early to get cheap travel, in which case we
- don’t know when our talk is so we have to be there for the whole conference; or we book as soon
- as we know the date and time of the talk, in which case someone is going to be stung with higher
- travel costs.</p>
-
- <p>Considering diversity also means understanding that not everyone lives in or near a city
- with a major airport. It’s easy to get spoilt in London, Paris, Madrid, Amsterdam, because
- there are so many flights to so many places from there. But because I’m
- travelling from somewhere that isn’t a major airport,
- direct flights to many conference locations are rare, and if they exist are almost always only
- on a couple
- of days the week and at horrible times, so my ability to get to and from the conference is
- limited. This either adds one or two days either side of the conference waiting for the
- right flight (so days and days away from the family for a one hour talk), or means I have a very
- small window during your conference that I can be there. What would make my life easier is one of:</p>
-
- <ul>
- <li>Tell me my time slot as soon as possible. Oh, and do tell me. Most conferences don’t
- bother, I have to check the schedule when it’s posted on the website which is often only a
- couple of weeks before the conference.</li>
- <li>Allow me to suggest the best dates/times for me. I know it’s not possible to accommodate
- everyone, but for those of us with difficult schedules and/or who want to limit time away from
- home/work, I would really like to be able to say “I can only do this conference if I can talk
- Monday afternoon” and not sound like a diva.</li>
- </ul>
-
- <h2 id="toc_9">Consider Diversity Scholarships</h2>
-
- <p>Some conferences offer discounts/free tickets for underrepresented groups.
- I feel a bit torn on this topic personally because I’m not a big fan of positive discrimination and
- this looks a bit like that. But if you have offered something like this, it may attract
- speakers from underrepresented groups as well, because you are doing something proactive. If you
- consider this idea please do your research in this area.</p>
-
- <h2 id="toc_10">Swag isn’t Just for Boys</h2>
-
- <p>When I first started going to conferences I got really annoyed
- that all the free t-shirts were “unisex”, i.e. male. I don’t really care about this any more
- because I’d like to wear clothes that I’ve actually chosen and paid for that actually fit me.
- But it does annoy a lot of women
- speakers and attendees, and it’s always noticeable when a conference goes out of
- its way to have women’s shapes and sizes. But don’t make them a different colour/logo, this just
- says “hey women, you’re like a totally different species and we’re going to make you stand out”.
- Doesn’t matter that in 100% of the cases where I’ve had a different colour the men have been
- totally jealous of my much more attractive women’s cut top, what matters is you don’t want to
- make the minorities stand out even more than they already do.</p>
-
- <p>It’s not just t-shirts either. For each bit of swag, think “would I give this to my sister / gay
- friend / muslim co-worker?“. Not everyone at the conference is a beer-drinking, youngish,
- straight, white, single male. And even those who are can be offended by swag that stereotypes
- what they should be interested in.</p>
-
- <h2 id="toc_11">Consider having a blind CFP</h2>
-
- <p>I’ve written in the past that I’m really not sure about this
- as a solution, but other sectors and other conferences have had success with this. Perhaps if
- you combine this with actively reaching out to women and giving them guaranteed speaking slots,
- maybe this will address the weaknesses of both the invitation and the CFP processes. Do your
- research, see how you feel.</p>
-
- <h2 id="toc_12">Note for women speakers</h2>
-
- <p>After all that advice for conference organisers, I’d really like to say something to the women
- speakers out there. As usual, my advice applies to men too, but I want to talk specifically to the
- ladies.</p>
-
- <p>If a conference invites you to speak and you have no intention of going, please respond with a
- “no” as promptly as possible. I’ve been on both sides of the
- invitation (inviting speakers to speak and being invited) and as an inviter it is very very
- frustrating not to hear anything back from a valued speaker, especially if there’s a slot held
- for this speaker that needs to be filled. As a speaker, every time I’ve said “no”
- within a few hours of getting the email, I almost always get a very nice response
- saying “thanks for the quick reply”. Saying “no” quickly is not ever going to be considered
- rude, it’s actually very helpful to the organisers. Waiting a while because you want to phrase
- it in a nice way, or
- simply never getting around to responding because you mean to think the offer through and/or
- spend some time on the reply (and I am <em>the worst</em> at this in most of my email) puts the
- conference into limbo - yes, they will have invited plenty
- of other speakers so they’re not just dependent upon you, but if half of them don’t take the
- time to respond the organisers don’t know if they need to reach out to more people or not. And
- as a speaker it’s a bit embarrassing to respond a week or more later with a “yes” only to have the
- conference say “er, sorry, we didn’t hear from you so we’re all full now”. This has happened to
- me. I felt bad.</p>
-
- <p>So:</p>
-
- <ul>
- <li>If you know you’re not going, say “no” straight away (“thanks for the invite, really pleased
- you’re interested in having me, but I’m afraid I can’t make it”, or something, doesn’t have to be
- long winded and you don’t have to justify why you’re not going).<br/></li>
- <li>If you’re thinking about it
- but you have to work out details/check with work/run it past your partner/research costs,
- respond telling them you’re thinking about it, and give a rough date of when you’ll get back to
- them (“thanks for the invite, it looks really interesting, I can’t commit right now because
- I’ve got some stuff to work out, if I don’t get back to you by the end of next week please give
- me a nudge”). If you’re having some trouble working out the details (maybe the flights are too
- expensive, maybe work won’t give you the time off) update the conference with this information
- because they might be able to do something (give you money towards travel; send you some useful
- blurb to wave at your boss about why this is a good business investment for them, etc)</li>
- <li>Obviously if it’s a yes just respond straight away with yes.</li>
- </ul>
-
- <p>Don’t, please, just fail to respond. I know you’re super busy, I know you have an inbox stacked
- full of more important things you haven’t got around to. Set up a
- <a href="https://support.google.com/inbox/answer/7107959?hl=en">Google template</a> (or equivalent) and it
- will take seconds to reply, and it’s one more mail you can get out of your inbox. I’ve heard a lot
- of frustration from conference organisers that the women they contact never reply, and because human
- nature is the way it is, it leaves organisers feeling demotivated and makes them less likely to
- reach out to other women. I know this isn’t your fault, but it is something we can all help to
- improve.</p>
-
- <h2 id="toc_13">In Summary</h2>
-
- <p>There are probably loads and loads of things I haven’t mentioned. And it’s possible that
- conference organisers could do all of these things and still not reach the numbers they want. But I
- can practically guarantee that if, as an organiser, you don’t do any of these, you aren’t going
- to get many women speakers at all. Please, read all of these items again, and for your next
- conference create a tick-list of all the
- things you’re going to do, and all the things you need to check at each stage (like the imagery
- and language of your marketing material).</p>
- </article>
- </section>
-
-
- <nav id="jumpto">
- <p>
- <a href="/david/blog/">Accueil du blog</a> |
- <a href="https://trishagee.github.io/post/more_women_speakers/">Source originale</a> |
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- Si tu as apprécié cette lecture, n’hésite pas à poursuivre ton exploration. Par exemple via les <a href="/david/blog/" title="Expériences bienveillantes">réflexions bimestrielles</a>, la <a href="/david/stream/2019/" title="Pensées (dés)articulées">veille hebdomadaire</a> ou en t’abonnant au <a href="/david/log/" title="S’abonner aux publications via RSS">flux RSS</a> (<a href="/david/blog/2019/flux-rss/" title="Tiens c’est quoi un flux RSS ?">so 2005</a>).
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- Voici quelques articles choisis :
- <a href="/david/blog/2019/faire-equipe/" title="Accéder à l’article complet">Faire équipe</a>,
- <a href="/david/blog/2018/bivouac-automnal/" title="Accéder à l’article complet">Bivouac automnal</a>,
- <a href="/david/blog/2018/commodite-effondrement/" title="Accéder à l’article complet">Commodité et effondrement</a>,
- <a href="/david/blog/2017/donnees-communs/" title="Accéder à l’article complet">Des données aux communs</a>,
- <a href="/david/blog/2016/accompagner-enfant/" title="Accéder à l’article complet">Accompagner un enfant</a>,
- <a href="/david/blog/2016/senior-developer/" title="Accéder à l’article complet">Senior developer</a>,
- <a href="/david/blog/2016/illusion-sociale/" title="Accéder à l’article complet">L’illusion sociale</a>,
- <a href="/david/blog/2016/instantane-scopyleft/" title="Accéder à l’article complet">Instantané Scopyleft</a>,
- <a href="/david/blog/2016/enseigner-web/" title="Accéder à l’article complet">Enseigner le Web</a>,
- <a href="/david/blog/2016/simplicite-defaut/" title="Accéder à l’article complet">Simplicité par défaut</a>,
- <a href="/david/blog/2016/minimalisme-esthetique/" title="Accéder à l’article complet">Minimalisme et esthétique</a>,
- <a href="/david/blog/2014/un-web-omni-present/" title="Accéder à l’article complet">Un web omni-présent</a>,
- <a href="/david/blog/2014/manifeste-developpeur/" title="Accéder à l’article complet">Manifeste de développeur</a>,
- <a href="/david/blog/2013/confort-convivialite/" title="Accéder à l’article complet">Confort et convivialité</a>,
- <a href="/david/blog/2013/testament-numerique/" title="Accéder à l’article complet">Testament numérique</a>,
- et <a href="/david/blog/" title="Accéder aux archives">bien d’autres…</a>
- </p>
- <p>
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