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- title: Ideas are just a multiplier of execution
- url: https://sivers.org/multiply
- hash_url: 6d36a6b05f282eac2e2f1d4455b0e470
-
- <p>
- It’s so funny when I hear people being so protective of ideas.
- People who want me to sign an NDA to tell me the simplest idea.
- </p><p>
- To me, ideas are worth nothing unless executed.
- They are just a multiplier.
- Execution is worth millions.
- </p><p>
- Explanation:
- </p>
- <table class="realtable">
- <tr><td>
- AWFUL IDEA
- </td><td>= -1</td></tr>
- <tr><td>
- WEAK IDEA
- </td><td>= 1</td></tr>
- <tr><td>
- SO-SO IDEA
- </td><td>= 5</td></tr>
- <tr><td>
- GOOD IDEA
- </td><td>= 10</td></tr>
- <tr><td>
- GREAT IDEA
- </td><td>= 15</td></tr>
- <tr><td>
- BRILLIANT IDEA
- </td><td>= 20</td></tr>
- <tr><td>--------</td><td>---------</td></tr>
- <tr><td>
- NO EXECUTION
- </td><td>= $1</td></tr>
- <tr><td>
- WEAK EXECUTION
- </td><td>= $1000</td></tr>
- <tr><td>
- SO-SO EXECUTION
- </td><td>= $10,000</td></tr>
- <tr><td>
- GOOD EXECUTION
- </td><td>= $100,000</td></tr>
- <tr><td>
- GREAT EXECUTION
- </td><td>= $1,000,000</td></tr>
- <tr><td>
- BRILLIANT EXECUTION
- </td><td>= $10,000,000</td></tr>
- </table>
- <p>
- <strong>
- To make a business, you need to multiply the two.
- </strong>
- </p><p>
- The most brilliant idea, with no execution, is worth $20.
- </p><p>
- The most brilliant idea takes great execution to be worth $20,000,000.
- </p><p>
- That’s why I don’t want to hear people’s ideas.
- </p><p>
- I’m not interested until I see their execution.
- </p>
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